Andrea Freeman, Creative Director at the relaunched Beehive knitwear brand, developed her design & business skills over more than 13 years, working for British heritage and technical brands such as Barbour and Karrimor, enthusiastically delving into fashion archives to create designs for today from the history and stories, shapes and colours of another era.
Born and raised in Darlington, Andrea was always fascinated by the Patons & Baldwins knitwear factory, where many of her family worked. This enthusiasm led her to collect a range of historical “Beehive” ephemeral, ranging from knitting patterns and shade cards for wool shops, through to fabulous original adverts from the post-war era of 1940s and 50s when the knitting patterns were “all the rage” for home knitting. Beehives team is growing and so too is the online community.
Alongside building and researching the Beehive archives with the design team over the last few seasons, Andrea completed her MBA at Durham University Business School this year 2015 which was wholly aimed at developing a creative & common sense business model to grow the company.
And most recently Andrea is delighted to have been asked to be an Associate Lecturer at Teeside University on their Inaugural Fashion Enterprise Course. Teeside University has an international reputation for their creative approach to the shifting business landscape and community. Balancing the creative arts with business sensibilities. The first cohort of future fashion leaders to arrive this term will be exposed to the rich heritage and entrepreneurial approach of the region as well as current and future issues affecting the international business of fashion. (Ps There’s still time to apply)