From their origins on Camden and Kensington Market in the early 1980s Wayne and Gerardine built Red or Dead into a label that received global acclaim resulting in winning the prestigious British Fashion Council’s Streetstyle Designer of the Year Award for an unprecedented three consecutive years between 1996 and 1998. After 21 consecutive seasons on the catwalk at London Fashion Week, Wayne and Gerardine sold Red or Dead in a multi-million cash sale.
HemingwayDesign’s projects have included the highly acclaimed Staiths South Bank housing project, the West Lancs Council and English Partnerships masterplan, the new club for the Institute of Directors on Pall Mall, IOD at 123 consultancies, The 4 Walls range of wall coverings for Graham and Brown, Technology, “Wet”, Clients include Royal Doulton, Briers, Coca Cola, John Lewis Partnership, Sky TV, Sony, The Royal Mail, Hush Puppies, Antler and The Caravan Club.
In August 2010 Wayne and the team founded and co-curated a major new cultural event the Vintage Festival, a truly unique annual event of music, fashion, film, art, design and food that celebrates seven decades of British Cool. Hailed as changing the face of summer festivals the Vintage Festival continues to win awards.
June 2015 saw the reopening of Dreamland in Margate, the oldest surviving amusement park in Great Britain. Under the watchful eye of HemingwayDesign, the monumental restoration project worth £18million has seen vintage fairground attractions from funfairs around the UK reimagined, upcycled and recoloured, bringing them back to life, including the Scenic Railway, the oldest rollercoaster in the UK, as the star attraction.
We asked Wayne three searching (ish) questions, to find a bit more about the man…
- Vinyl or MP3’s?
Vinyl … I’ve been collecting soul since I first went to Wigan Casino in 1974 . I have over 700 soul, funk, disco and boogie slabs of vinyl and collections of punk, RnR, Indie, exotica, electronica and more! The art, the sound, the smell, the love put into the making of them all contributes to vinyl trouncing mp3s.
- Dance Floor or Bar Stool?
I don’t drink, but I can dance – or at least I think I can – and I love to!
- What’s the thriftiest thing I have done?
Making a free shower-cap from a hotel room last as a left over food in dish cover for months. With a few shower-caps you can avoid rolls of clingfilm for quite a long time (or at least till they lose their elasticity!)