Just think about this – earlier this year, second-hand clothing app Depop was bought for 1.6 billion dollars!
Well, back in 1982 no one was selling second-hand clothes; it was considered a no-no, dirty and even desperate. So, when Wayne and Gerardine Hemingway’s thrifty stall opened on Camden Market that year it was both radical and risky. The fashionable and soon-to-be-famous flocked to it and in a few months the Hemingways were launching their iconic label, Red or Dead. They had changed the way we dress.
Join them and hear how it all began, how their unique take on sustainable design has evolved and what they think the Depop phenomenon means for the future of fashion and sustainability.